Not your average breast pump co.
Started by Alex (an engineer, mum who pumped and a certified lactation counsellor CLC), we create products to help you express milk that have evidence to back them, with the information you actually need to use them.
Our mission
We exist to support women in the transition to motherhood.
We're starting by changing the way mums experience pumping.
Our design approach
Pumping can cause damage, pain and discomfort, and can make you feel like a cow. 🐄
We started by creating super soft silicone breast pump cushions to protect your nipples, but we've got some more going on too. In our blog, we share how we are working on changing breast pump design from the nipple up - putting women’s comfort front and centre. If you are working on your own products, or intrigued by how they come about, you might find this interesting.
-
Get unstuck: The 10 minute technique we use to ...
Solving big problems = lots of opportunities to get stuck. When I feel like we’re spinning our wheels, I use this trick in the brainstorming or problem solving phase. It’s...
Get unstuck: The 10 minute technique we use to ...
Solving big problems = lots of opportunities to get stuck. When I feel like we’re spinning our wheels, I use this trick in the brainstorming or problem solving phase. It’s...
-
You failed. Now what?
If you’re building a business or bringing a product to market, you’re going to get it wrong more than you’re going to get it right. That makes it super important...
You failed. Now what?
If you’re building a business or bringing a product to market, you’re going to get it wrong more than you’re going to get it right. That makes it super important...
-
How to think about failure: Lessons from Bluey
Failed? Join the club. It’s pretty inevitable when you’re building something new, but here’s a few lessons (including one from Bluey, of all things), that have helped me keep my...
How to think about failure: Lessons from Bluey
Failed? Join the club. It’s pretty inevitable when you’re building something new, but here’s a few lessons (including one from Bluey, of all things), that have helped me keep my...
