Not your average breast pump co.
Started by Alex (an engineer, mum who pumped and a certified lactation counsellor CLC), we create products to help you express milk that have evidence to back them, with the information you actually need to use them.
Our mission
We exist to support women in the transition to motherhood.
We're starting by changing the way mums experience pumping.
Got 2 minutes and a ruler? Join our campaign to improve how products are designed for women, by submitting your nipple measurements to our nipple encyclopedia
Our design approach
Pumping can cause damage, pain and discomfort, and can make you feel like a cow. 🐄
We started by creating super soft silicone breast pump cushions to protect your nipples, but we've got some more going on too. In our blog, we share how we are working on changing breast pump design from the nipple up - putting women’s comfort front and centre. If you are working on your own products, or intrigued by how they come about, you might find this interesting.
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How We're Changing the Way Women Experience Pum...
From a survey we ran in 2021, for every 10 women who pump, 7 say pumping causes them damage, pain or discomfort, and 8 say it makes them "feel like a...
How We're Changing the Way Women Experience Pum...
From a survey we ran in 2021, for every 10 women who pump, 7 say pumping causes them damage, pain or discomfort, and 8 say it makes them "feel like a...
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Get unstuck: The 10 minute technique we use to ...
Solving big problems = lots of opportunities to get stuck. When I feel like we’re spinning our wheels, I use this trick in the brainstorming or problem solving phase. It’s...
Get unstuck: The 10 minute technique we use to ...
Solving big problems = lots of opportunities to get stuck. When I feel like we’re spinning our wheels, I use this trick in the brainstorming or problem solving phase. It’s...
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You failed. Now what?
If you’re building a business or bringing a product to market, you’re going to get it wrong more than you’re going to get it right. That makes it super important...
You failed. Now what?
If you’re building a business or bringing a product to market, you’re going to get it wrong more than you’re going to get it right. That makes it super important...
