Campaign

For Real Boobs


Breast pumps play a huge role in breastfeeding, but they often leave women feeling like cows. 

We believe that pumps should be designed to fit each woman's body, not the other way around, but to do this, we need to know about real boobs, your boobs.

By taking 4 minutes to share your measurements, you'll help women of the future to pump comfortably and proudly.

In October, we'll launch a campaign to learn about boobs and nipples, and raise the profile of women-centred design. By sharing your measurements, you'll help women of the future to pump comfortably and proudly. 

Beyond the "ideal"

When it comes to nipples, there's lots of research on the size and shape of aesthetically "perfect" or "attractive" nipples but not much research on real nipples. In our minds, real nipples are perfect nipples, so we want to know more about them.

Designed for diversity

Having limited information affects how products are designed for women. Diversify the data and we can create products that work for all women and all boobs. We want the whole fruit salad, not just the melons!

The spark

Alex struggled with pumping for her daughter, and being an engineer, felt she might have a way to improve it. She pulled together a team, and has been working with designers, doctors, lactation consultants and most importantly, women who pump ever since. 

In October, we'll launch a campaign to learn about boobs and nipples, and raise the profile of women-centred design. By sharing your measurements, you'll help women of the future to pump comfortably and proudly.